To celebrate the FIFA World Cup 2010 in South Africa, Puma have teamed up with nine African football federations to launch the African Unity kit – a revolutionary sporting concept designed to promote harmony across the great continent. Worn by every Puma sponsored African nation, the African Unity shirt comes complete with the crests for selected federations enabling you to iron on the nation of your choice at home. From the vibrant blue of the awesome African sky to the deep brown of the scorched, yet fertile African earth and finally to the yellow of the fiery Africa sun, the Unity shirt represents not only cultural similarities but geographic ones too. Indeed, the bespoke colour, ‘PUMA Africa’, was created by combining actual soil samples from Ghana, the Ivory Coast, South Africa and Cameroon to identify a shade of brown that is truly representative of the earth beneath Africa’s feet.
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