Liverpool was the first British professional club to have a sponsor's logo on their shirts,after they agreed to a deal with Hitachi in 1979. Since then they have been sponsored by Crown Paints, Candy and Carlsberg. The contract with Carlsberg, which was signed in 1992, is the longest-standing current agreement in English top-flight football.The Liverpool badge is based around the city's liver bird, which is placed inside a shield. Above the shield is a representation of the Shankly Gates with the title of club's famous anthem, "You'll Never Walk Alone". The twin flames at either side are symbolic of the Hillsborough memorial outside Anfield, where an eternal flame burns in memory of those who died in the disaster.
Liverpool was the first British professional club to have a sponsor's logo on their shirts,after they agreed to a deal with Hitachi in 1979. Since then they have been sponsored by Crown Paints, Candy and Carlsberg. The contract with Carlsberg, which was signed in 1992, is the longest-standing current agreement in English top-flight football.The Liverpool badge is based around the city's liver bird, which is placed inside a shield. Above the shield is a representation of the Shankly Gates with the title of club's famous anthem, "You'll Never Walk Alone". The twin flames at either side are symbolic of the Hillsborough memorial outside Anfield, where an eternal flame burns in memory of those who died in the disaster.
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